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INTERNET MARKETING
We believe in Internet marketing – an effective medium for reaching existing customers and connecting with potential customers. We sometimes believe Elvis runs the Internet... but we're not completely sure. Many Web design firms can build a Web site, but only a few companies can effectively integrate your Web site into your business and make it a success. Typically, our work involves or revolves around the Web as a primary means of running your business, projecting your organization and communicating your message to the World.
...from successful Web site development and custom Web solutions in virtually every industry meeting many different needs, from building complex file repository systems for company Intranets, right through to allowing dogs to purchase specialty canine cookies online... using their owners' credit cards of course.
We will work with you to determine the most you can get out of your Web site and deliver the best solution possible. We pride ourselves in going the extra mile to make you look great. We can't help it, it's in our nature. And it doesn't stop after the Web site development is complete. We will continue to guide you with our exceptionally high level of personal service to get you through any obstacles you encounter and continue to make your business a success.
Entrust us to create professional Web site designs that will 'Wow' your visitors and put you one step ahead of your competitors. Contact us for a free consultation and estimate on your next project. You have nothing to lose.
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In order to understand internationalization more completely, it’s essential to understand the concept of localization (or l10n). Internationalization refers to the overarching ideology and mother-lode of technical features that enable us to make sites ready for a wide variety of audiences.
Localization, on the other hand, is the actual adaptation of those sites to meet the language, cultural, and other requirements of a specific target market. Internationalization, which is often written shorthand as i18n (first letter, 18 letters, last letter), refers to the practice of designing and developing a product, application, or document in a way that makes it easily localized for target audiences that vary in culture, region, or language.
While internationalization gives us the technology and tools to target a given audience, it’s the act of localization that makes the site accessible to that audience.
This is the tricky part, because while some aspects of localization—such as producing a site in languages other than English—involve an understanding of proper markup, the real challenge of localization is understanding the cultural needs of the audience you’re attempting to reach. Here in Tucson, Arizona, there are a large number of Mexican-Americans.
This community is unique in its language, cultural references, and values as expressed in art, music, religion, and ritual. Subgroups within the main demographic reflect even more specific and complex influences based on the economic status, education, and access to resources of the individuals that make up these subgroups.
The world of this demographic is very different than my own—despite our proximity geographically. There are concerns of language—and I don’t mean just translating copy into Spanish! It will be critical that I use the regionalisms, terms, and cultural references specific to the Tucson area, which are going to be different than those of other U.S. cities close to the Mexican border, such as El Paso, which has its own regional and economic influences.