SEO is the process in which your Website undergoes redevelopment to properly and best communicate your keywords to search engines. In order for your Website to rank highly among major search engines, you must understand how they become ranked. Search engines rank Websites based on two major factors: Unique content with pertinent keywords in the body, and link popularity - the number of quality incoming links your Website has. Other important algorithms that determine your ranking with search engines are the architecture of the site, visibility of your content, underlying code and how natural your site appears to the engines.

Initial Consultation & Keywords

Our technical staff begins by checking the current status of your Website to ensure that the optimization process will not be encumbered by any unforeseen problems of function. Then, using manual searches as well as custom research software, an optimizer on our staff will take the gathered data and create a list of the most highly trafficked and targeted words in your industry - and consult with you to choose the final keywords. Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business.

Content is King

After a list of keywords has been generated for your Website, it is passed along to our content writers, who create unique content. Using their training and experience, our writers will ensure that your copy utilizes the keywords in accordance with the right densities and marketing of your site. In addition, they will consult you before getting started on your content to be confident that the essence of your Website is not compromised.

Our company advocates improving website search engine optimization by using a "follow the leader" approach to keyword selection and page wording. For a major search engine, your search rank, placement, optimization, and website placement ranking are commonly controlled by META keywords at the top of each page and the text that appears on your website.

Once you know what keywords worked for the "leaders", you can be guaranteed to "beat the leader" and do even better using the strategy of promoting effective optimization of certain keywords. Affordable eb site ranking strategy requires optimization of these key terms that will place you ahead of your competition on the search engine ranking, so knowing the keywords used by your competition is a most important first step. Our professional SEO specialists understand that good ranking excludes keyword spamming, and careful optimization of effective keywords will provide a guaranteed, affordable advantage.

Our optimization engineers will work with our copywriters to integrate the optimized content within your Website. Our technicians will redevelop your site to optimally communicate your keywords to search engines. Moreover, all aspects of a Website, including its architecture, meta tags, alt tags, graphic-text, internal link structure and sub-pages will be modified to be spider friendly and best meet search engine algorithms. The staff of our Web design office is dedicated to maintaining the design integrity and essence of your Website.

Reporting Results

Before we start the optimization process, it is essential to run a ranking report to show where your Website ranks with the various search engines. Once this process is complete, we send you the report so you can see the results. Once optimization is complete, we run reports again every thirty days to check on the progress of your Website - you will be updated on these monthly ranking report results via e-mail. In addition to the monthly ranking reports, our staff runs weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines. To ensure your satisfaction, our technicians will periodically call you or e-mail you just to check in, and we also invite you to call our staff any time with questions.

Link Development

One of the major variables in attaining high rankings is developing incoming links from other Websites that are well established and have commonality with your Website. As a major part of the service that we offer, link development is absolutely essential to the success of your Website and can be done in various ways. One-way links from Directories and other related sites, Reciprocal Link Exchange with related sites, fee-based directory submissions and targeted link buys are all effective ways of developing quality links in high quantity.

Fees will depend on how competitive your keywords are. If you are interested in a quote, please request a quote online. Also, provide your phone number and when the best time is to reach you. One of our analysts will evaluate your page and get back to you

SEO Specialist

Enter the company URL's from your list one at a time on your browser. Click on "view source" under View to see the META tags. If you find that there are no META keywords in the website, the chances are that the company is using a pre-parsed technique designed to cloak keywords (such as server-side includes) or server scripts that submit alternate web page when a specific search engine looks for the page. These Stealth CGI software scripts were designed to either protect the keywords from our methodology, or to offer content to the search engine that is exceptionally keyword loaded in an attempt to bias the spider into a higher ranking position, or both.

Some people submit pages that present the search engine spider with content that differs from what browsers will view. These techniques have longed been used by search engine optimization specialist to get premium ranking at affordable price. The problem is that these consultant'(s) promotion of premium placement, but their techniques will be discovered, and the website will be removed or lowered.

Keyword Optimization

Optimization of a keyword and placement of a search engine term of your choice will provide a listing of the top ranked sites,and then create a list of the top five site URL's that return from each search engine. We use Rank One to determine the overall ranking for a group of keywords. The results are sorted by website with the top-25 company rankings (with the best first for near-duplicates). The numbers represent their current (real-time) ranking position (1 is first, 3 is third, etc.). Add any company URL's that you happen to know are well-ranked or your major competition.

However

Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there, and the effort is beyond reason and cost. Note: ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and rework. Focusing on desirable traffic generates better quality sales leads, resulting in more sales. Search engine optimization can be very effective when used as part of a smart niche marketing strategy.

Not all sites have identical goals for search optimization. Some sites seek any and all traffic, and may be optimized to rank highly for common search phrases. A broad search optimization strategy can work for a site that has broad interest, such as a periodical, a directory, or site that displays advertising with a CPM revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy.